The Saudi Cup is an international horse race held in Riyadh, Saudi Arabia at the King Abdulaziz Racetrack. The inaugurate race took place in February 2020 and was the most valuable race ever held in terms of prize purse. For centuries horse racing has been central to the Arabian culture. It is, therefore, very exciting that Saudi Arabia will host the world’s richest horse race. In the years to come, we aim to position the Saudi Cup as an attraction for the finest horses and become one of the more sought-after races to participate in and watch.
This campaign is to promote the Saudi Cup as one of the world’s most prestigious races despite its infancy, and the lack of heritage that other Cups and races around the world enjoy.
THE FASTEST RIDERS IN THE WORLD’S RICHEST RACE
DISCOVER SAUDI CUP
A suggested idea in the presentation given to the client when I worked with APCO Worldwide – .Pomelo 2021.
